Popular iGaming software developer OneTouch recently signed an agreement with Malta-based B2B casino software provider Relax Gaming to merge their immersive gaming suite. As part of the agreement, OneTouch gains unrestricted access to Relax Gaming’s expansive collection of video slots and live dealer games.
Apart from the improved gaming collection, the partnership also allows OneTouch to access Relax Gaming’s list of renowned developers like Big Time Gaming, Spearhead Studios, Wazdan, Playson, and more. The Powered by Relax partnership will help the Estonia-based online casino aggregator reach players quicker than their current distribution network.
Petra Maria Poola, OneTouch’s Head of Business and Operations, said, “Relax Gaming’s interesting lineup of renowned operators make them the perfect partners for empowering growth. Our immersive gaming suite, which continues to be praised for its intuitive gameplay and mobile-friendly design, will attract amateur gamers from a wider demographic thanks to greater outreach”.
Expansive Lineup of Popular Titles
Launched in 2015, OneTouch combines an innovative mobile-friendly interface with premium casino games to provide an unrivalled gaming experience on desktop and mobile devices. According to the company, its content is vastly popular across Europe, Latin America, Africa, and the Far-Eastern market.
Simon Hammon, Relax Gaming’s Chief Product Officer, lauded the new partnership while claiming, “OneTouch is an ideal partner for our operations. The deal portrays the best of what Powered by Relax is about and highlights the best side of our partners. We’re finally able to deliver content to players at great speed, and we look forward to continuing this partnership in the long run”.
With the integration, Relax Gaming hopes to enhance its already diverse range of premium games. According to the press release, Powered by Relax has helped promote the platform in multiple parts of Europe over the past few months. In the last year alone, over 13 developers chose the Powered by Relax program as their primary distribution network. More such developments are lined up for the next few months.
Partnership Deals on the Cards
Relax gaming currently has over 1,500 online games in its portfolio, and the studio gets the word out through the innovative Silver Bullet and Powered by Relax partnership programs. The agreement comes hot on the heels of a distribution deal struck with Vavada B.V., a popular online casino operator.
The agreement gives Vavada exclusive access to Relax Gaming’s vast portfolio, including popular titles like Snake Arena, Temple Tumble, Money Train 2, Emerald’s Infinity Reels, and Multiplier Odyssey. The developer also has a few exciting titles like Templar Tumble in the pipelines.
Relax Gaming recently added to its talented group of developers to increase the production of its high-stakes proprietary content. To meet the growing demand, the iGaming content supplier opened a new office in Stockholm, which now complements its studios in Malmo and Belgrade with room for further growth and development.
Expansion Plans
Following one year of substantial commercial success, Relax Gaming announced plans of opening seven new offices in the next 12 months. The firm has already set up one new firm in Gibraltar after attaining a B2B gaming license from the concerned authorities.
Commenting on the situation, Tommi Maijala, Relax Gaming’s Chief Executive Officer, said, “We recognize talent at Relax, and our team is built on a foundation of great expertise and knowledge. Every staff at our Stockholm office is a fantastic addition to the team and will help develop action-packed games that we’re known for. Our strength lies in diversity as a business, and it’s the people that determine the pace of growth”.